SEO aka Search Engine Optimization is the process by which your website is molded and made up to make it more appealing and compatible to search engine algorithms. seo services has gained much popularity among online entrepreneurs over the recent years. Let’s discuss a little about, Is SEO an advantage or disadvantage.
The major advantages of hiring an SEO are that your site gets better internet exposure, reportedly up to 300 times better than without. Though this comes with a price tag, in the long run, it is cost – effective in terms of the returns it generates in the form of web traffic and more importantly, prospective clients. The price of hiring an SEO firm also is affordable for the plethora of services they offer, from creating a user friendly website to managing the financial aspect of your online presence.
Just like everything else, there is a flip side to this too. The major disadvantages that surround hiring the services of an SEO agency are that once your website starts getting increased web traffic, chances are there will be a significant increase in the amount of spam your website is exposed to. There is also a high chance that you will be receiving unwanted leads that consume capital but do not give you any returns. That will affect your overall profit margin adversely.
Another major worrying factor that lurks beneath the surface of hiring SEO is not the fact that you can predict nor can the firm guarantee the best placements for your website in the natural order of result pages of search engines. If any “black hat” tactics are employed to boost the web traffic, and if the search engine algorithms pick up on that, not only will your site’s page ranking drop drastically, you run the risk of being blacklisted which is a deal breaker for any internet start-up.