Top traits of a persuasive product video

Posted by Arnold Vargas on March 6, 2018 in Business |

While there are many persuasive mediums for presenting a product, video is without a doubt the most persuasive and effective medium for advertising or marketing a product. When a Video production company London produced a good video, the video will capture the attention of the viewers fast and present a product in an effective way. The ability to put together persuasive visual images with voice over and onscreen text allows a business to highlight the features of their product as well as its benefits. It is through video that a business can explain to their target audiences what makes their products or services exceptional. If the target audiences are compelled by the product video, they are likely to buy it.

But in order for a product video to be highly persuasive, it must have certain traits. A product video can only excel if it embodies the same qualities as the product being marketed or advertised. The video should be shot cleanly and feel simple. When producing a product video, each shot must be chosen very carefully so that it can reinforce and show off the main message. This should also be coupled with well-selected voiceover artist and bullish sound design. By achieving these factors, the video will make an exceptional advert thereby sending a message to target audiences that the product being advertised is exceptional too.

Secondly, a product video can only be persuasive if the advert maintains the focus on the product. If a product is being used by a character in the video, for example, the main focus of the video should not be the character using the product but the product itself. The character using the product in the video is irrelevant since the product will be used by different types of people. The character should only be shown to represent relatability. When maintaining focus on the product, the video should also show off the key features of the product. This factor will help to reinforce the product being advertised in the drtv commercials.

Thirdly, a persuasive product video is one that has great use of imagery and color. Imagery in video production can be used to achieve different purposes. Imagery usually offers an interesting option for hinting at the different features of the product being advertised. For example, high quality rain shots in a smartphone commercial can be used to tell consumers that the smartphone has water resistance capabilities. Low-key lightning can be used to sell a product as very bold. When advertising a smartphone, great use of imagery and color can be used to sell to consumers the sleekness of the smartphone without necessarily showing its features.

Fourthly, a persuasive product video is simple in style and execution. The advert should match the product but should not be over-egged. It is important to understand that there is so much to say about a product when shooting brtv commercials. However, the commercials must be able to explain the features and benefits of a product within the shortest time possible and in the simplest way possible.

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