Understanding about the different levels of packaging

Posted by Arnold Vargas on November 18, 2017 in Services |

If you are a student of marketing that you must know about the four Ps of marketing mix. These four important and crucial factors are product, price, place and promotion. All these four together combined make a product that is worthy of being sold to the consumer. They are all are equally responsible for the way the consumer is going to create a mindset about the product. All these factors directly affect the buyer’s purchase decision, especially the price. But one thing that we are going to discuss here is the levels of packaging of a product and the reason why they are so important for the product.


Let us take an example of a chocolate to explain the different levels of packaging. The primary packaging of a chocolate however depends on the brand but talking about the most popular one, it has a layer golden wrapper that is tightly wrapped on the surface of the chocolate. Followed by that we have the secondary layer of packaging in which we keep the product with it being covered by the primary packaging. The secondary level of packaging is where we place our product name, logo and the tagline. The secondary level of packaging is the place that we use for labelling the product nicely so that the consumer can read it easily.

Followed by that we have the tertiary level of packaging which is responsible and necessary when the goods need to be shipped. Usually most products are shifted in a brown cardboard box. It is very important that the box is of good material so that even with fob shipping guidelines the buyer doesn’t face any losses because the product wasn’t shipped in the box of a great quality which could sustain a long transit route.

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